Stop Random Marketing
You’ve tried different ways to market your business.
What should you do next?
Figure out what to keep, what to stop, and where to focus your time and money. Then use the included AI planning prompt to turn your workbook answers into a practical 90-day marketing plan.
Get the workbook + AI planning promptInstant download · Fillable PDF · Work at your own pace
Better decisions. A clearer plan.
RANDOM
MARKETING.
Choose where to focus your marketing time and money.
Includes a ready-to-copy AI prompt to help turn your answers into an action plan.
Sound familiar?
“I’ve tried different marketing. I’m still not sure what’s working.”
You’ve posted, advertised, networked, or paid for marketing help. Sometimes you get results. Sometimes you don’t. And when something works, you may not know which effort made the difference.
Before you spend more time or money, work through the decisions that help you choose what deserves your attention next.
Questions this helps you answer
- What do I need my marketing to accomplish?
- Which customers should I focus on attracting?
- Why should those customers choose my business?
- Which activities should I keep, test, or stop?
- How will I know whether my marketing is helping?
Your answers become the foundation
Use AI to turn your decisions into a plan you can follow.
You don’t have to start with a blank screen or figure out what to ask AI. The workbook includes a ready-to-copy prompt and instructions for using your completed answers to develop a draft marketing plan.
The prompt directs your chosen AI tool to read your answers, flag important gaps, and ask you to confirm its understanding before it writes the plan.
That gives the tool something useful to work with: your goals, customers, budget, time, and business constraints.
Includes AI instructions and a prompt for use with a compatible AI service. A separate AI app or subscription is not included.
What the prompt asks AI to create
Your Marketing Decision Plan
Connect your goals, priority customers, message, and the job your marketing needs to do.
Focus the next 90 days on recommendations supported by your confirmed answers.
Organize actions, responsibilities, timing, resources, and evidence of progress.
Identify where to redirect effort and what needs more evidence before committing.
Decide what to review and where to begin.
How it works
Work through the decisions. Then put AI to work on your plan.
Complete your workbook.
Work through the questions about your business, customers, message, and marketing activities. Record your final decisions and available resources, then save your completed PDF.
Use the included AI prompt.
Upload the completed workbook to an AI tool that accepts files and paste the prompt. If it cannot read your saved answers, paste your decisions and supporting notes instead.
Review and refine your plan.
Confirm or correct the tool’s reading of your answers. Then review its proposed priorities, actions, and measures. Save the finished draft and choose your first next step.
Inside your download
The workbook. The decisions. The AI planning prompt.
A 58-page fillable resource that guides you through the thinking behind your marketing, then helps you organize that thinking into a plan.
Use it at your own pace. Return to it when your goals, resources, or marketing choices change.
- Guided exercises covering business goals, customer choices, messaging, marketing activities, and measurement.
- Final decision sheets to bring your seven key marketing decisions together.
- Space to document your budget, available time, responsibilities, and business constraints.
- Instructions for preparing your completed workbook for use with an AI tool.
- A ready-to-copy prompt for developing a draft 90-day marketing plan from your confirmed answers.
- Directions for saving the plan as a document, with your workbook answers preserved in an appendix.
Built around your business
Give AI the information that makes its recommendations useful.
A marketing plan needs to reflect what you sell, whom you want to reach, and what you can realistically do. The workbook helps you supply that information before asking AI for recommendations.
You stay in charge of the decisions.
The included prompt tells AI to identify missing information and avoid inventing budgets, customer facts, or commitments. It asks for your confirmation before drafting the plan.
AI can still make mistakes. Review the draft, correct anything that does not fit your business, and approve the actions before putting money behind them.
Meet Dr. Jan Southern
I help business owners make better marketing decisions.
I’ve built and sold a marketing business, led marketing teams, and worked with business owners to make better decisions about growth.
I created Stop Random Marketing to give you a practical way to work through those decisions yourself. The AI component helps you take the next step: organizing your answers into a draft plan you can review and put to work.
Frequently Asked Questions
Before you get started.
What exactly is the AI component?
The workbook includes instructions and a ready-to-copy prompt for use in a compatible AI tool. The prompt directs that tool to read your completed workbook, verify your answers with you, and develop a draft marketing plan. It is not a separate software product or an automatic feature built into the PDF.
Do I need to know how to write AI prompts?
No. The prompt is provided. Follow the instructions, supply your completed workbook or paste your answers, and respond to the tool’s questions before it drafts your plan.
Which AI tool do I need?
Use an AI service that can work with your completed PDF and a detailed written prompt. If it cannot read the PDF fields, the workbook explains how to paste your decisions and supporting answers directly into the conversation. Access, features, and any fees depend on your chosen service.
Will I get a downloadable marketing plan?
The prompt asks the AI tool to create a Word document if its tools support that feature. Otherwise, it asks for a formatted plan you can copy into Word or Google Docs. Review the plan before treating it as final.
Can I use the workbook without AI?
Yes. The exercises and decision sheets stand on their own. AI is an optional way to organize your completed answers into a draft plan.
How do I fill in the workbook?
Download the PDF and open it in Adobe Acrobat Reader. Type into the answer fields, save your completed copy, and reopen it to check that your answers were retained. The workbook includes instructions for longer answers and supporting notes.
Do I need to buy Why Choose You? first?
No. You can start here. Why Choose You? focuses on one marketing message. Stop Random Marketing covers the broader decisions about your customers, priorities, activities, resources, and measures of progress.
Does this include personal consulting with Jan?
No. This is a self-guided workbook with AI planning instructions. Individual review, consulting, and implementation are not included.
Does this guarantee more customers or sales?
No. The workbook helps you make informed decisions and develop a clearer plan. Results depend on your offer, implementation, market conditions, and other business factors.
Make your next marketing decision on purpose
Know where to focus. Have a plan for what comes next.
Work through the decisions that matter to your business. Then use the included AI prompt to turn your answers into a practical draft plan for the next 90 days.
Get the workbook + AI planning promptInstant download · Fillable PDF · AI instructions included