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The Meta Ad Secret: Why 73% of Local Businesses Are Using the Wrong Ad Type on Facebook and Instagram


If you've been running ads on Facebook and Instagram, the costs can add up quickly. We work with many clients who, after running ads themselves, come to us hoping we can improve their effectiveness wh...

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PLEASE! Not Another Marketing Hack and Other Quick-Fix Annoyances

In today's digital age, we're all bombarded with promises of instant marketing success. You know what I'm talking about – those flashy ads promising to 'transform your business overnight' or 'triple y...

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The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive

The Power of Persistence: Why Your Marketing Strategy Needs Time to Thrive

I’d like to share something I've learned after 11 years doing marketing in our area. You can't just show up in one place and...

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What Every Business Leader Should Know About Marketing

 

As entrepreneurs and business owners, we possess some of the most remarkable qualities—bold confidence, tenacity, and an enduring sense of hope and optimism. These traits are essential for enduring...

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Are You Working Below Your Pay Grade?

As a business owner, it can be an incredible breakthrough to recognize that some tasks are simply below your pay grade. Once you identify these tasks and stop doing them, you can potentially double yo...

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Conversion Over Vanity Metrics

So you want more traffic to your business? Of course you do!

When I speak to clients about driving more traffic to their website and ultimately their business, I always start the discussion with the ...

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What Got You Here, Won’t Get You There

When I stumbled upon the phrase “What got you here, won’t get you there,” during a recent podcast, it struck a chord with me. It not only resonated with my personal journey but also with the struggles...

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New Study Affirms Print Magazines Reach Consumers

As a young girl in the pre-internet era, I loved magazines.

I read them cover to cover, soaking up all the useful information as well as the style and creativity in the advertising. It was no surpr

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Don’t Rush! A Roadmap to Finding Your Target Audience in The Social Media Landscape.

Social media is a crucial tool for getting your product in front of your ideal customers.

It can increase brand awareness, bring more potential customers and provide immediate customer insights and f...

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Do You Need More Than Posts on Social Media to Grow Your Business?

I am going to show you how I helped my clients grow their businesses using traditional (offline) forms of advertising. 

So, what is traditional advertising? Traditional advertising are marketing meth...

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