“Serving all your (fill in the blank) needs”

This is not an effective marketing message and I wish it would frankly just go away. When you are initially trying to attract a potential customer, it is ...

Every time you swipe your card, you feel the pinch of inflation. Everything costs more, including doing business.

It can be scary, downright terrifying running a business with economic hardships loom...

When I started my marketing firm, I was coming off a rollercoaster corporate-type position where I was running on high gear 24/7. Much of my days were spent fighting proverbial fires, managing empl...

How do you know whether all that marketing and advertising you’ve done is working?

Use these strategies.

Many businesses don’t really know if their advertising is working and become pessimistic a...

Please…don’t spend money on any marketing or advertising until you do this one thing.

Marketing. Many business owners are overwhelmed by the thousands of tactics out there to promote our businesse...

By Dr. Jan Southern, J. DelSUR Marketing Group

Have you noticed how quickly technology is moving these days? It seems like last week I was using a Blackberry device and browsing a bookstore when I...

A marketing consultant is a highly skilled business professional who can improve a company’s brand, position and ultimately their success. Marketing consultants have varying specialties and areas o...

Fall has always been my favorite time of year. I remember growing up in Cincinnati and have the fondest memories of falling into piles of leaves after hours of raking, performing at halftime at hig...

Have you ever noticed that store in your local community that seems to have a nice storefront, good merchandise and friendly people but goes out of business because they just couldn’t get enough fo...

What was once thought of as a job hunting and hiring platform, LinkedIn has grown to be an excellent networking space for business. Whether your business is B2B or B2C, LinkedIn can increase brand ...