I grew my business by 400% in less than 4 years.

I won’t say it was easy. At times, it was frustrating, agonizing and downright terrifying. But the joys that I have found by building something to call ...

Why brand pillars are the key to strength, efficiency and loyalty.

Competition is fierce. Consumer attention spans are short. Businesses struggle to cut through the crowded marketplace and gain th...

What is behind your company brand? Do you know what your customers think of your brand?

In the 1800s, ranchers used a “brand” to identify their cattle. The “brand” was essentially a logo that dist...

Do you ever wonder why a company like Geico continues to advertise? They are a household name so why do they spend millions of dollars on marketing and advertising?

Does Disney really need to remi...

As I work with businesses who advertise in our magazines, I often have to help them first figure out what it is they want to say about their product or service. They know they need to promote their...

Evaluate Your Business Goals Throughout the Year to Succeed

It’s Okay to Move the Goalposts!

Evaluate Your Business Goals Throughout the Year to Succeed

As entrepreneurs, we often start our year...

True story: I never played sports as a kid because I despised competition. I wanted to be the star and dominate whatever I was doing. If I were to compete, I needed to win or I wasn’t even going to...

More Creating, Less Consuming

Let me describe a scene to you, and I’m calling myself out on this one. It’s 5 a.m. My feet are propped up on the couch, where I’m drinking my (first cup of) coffee a...

Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? It’s true that social media is a powerful way to reach your target audie...